PUBLICATION DATE
November 19, 2024
AD RESERVATION DEADLINE
October 30, 2024
5pm
AD APPROVAL DEADLINE
November 8, 2024
3pm
Position your business as a community supporter
The Community Gems is a Dayton Daily News series dedicated to honoring the spirit & grit of people who make our community better!
The six-month series, starting in May, will highlight and recognize “People Who Make the Community Better.” It promotes unity and goodwill throughout the region with weekly features in the Dayton Daily News and DaytonDailyNews.com and will conclude with a special section that will be inserted into the Dayton Daily News on November 19!
Community Gems are nominated by the community to recognize individuals who make a difference with their time, talent and dedication.
Gems are named from every part of our community from the Good Samaritan, to the child who helps the elderly neighbor, to the dedicated volunteers whose work sustains our community organizations, to those who work tirelessly for a cause or share their creativity and make our community more vibrant.
Dayton Daily News reporters profile the Community Gems in the paper and on DaytonDailyNews.com
Beginning in May, Dayton Daily News will dedicate a full page every Sunday to the Community Gems, giving readers a closer look at the people making a difference in the community and inviting them to join in the celebration.
The stories reach over 202,000 readers every Sunday!
We will print a special cumulative tabloid section honoring the profiled individuals on November 19.
AVILABLE AD SIZES
IN THIS SPECIAL SECTION
Full Page (10” x 9.75”)
1/2 Page H (10” x 4.75”)
1/2 Page V (4.93” x 9.75”)
1/4 Page (4.93” x 4.75”)
*All ads are full color
Presenting PRINT
Sponsor:
Sponsor logo inclusion in: DDN “Community Gems” masthead for 24 consecutive Sundays & Cumulative Tab Cover on 11/19
Strip Ad at bottom of weekly page: Must be cause-related message, complimentary of the initiative (vs. sales/promotions)
Full Page Ad on back of cumulative tab: Must be cause-related message, complimentary of the initiative (vs. sales/promotions)
Presenting
DIGITAL
Sponsor:
Sponsor logo inclusion in: Digital Hub masthead banner
Halfshade at top of Digital Hub: Must be cause-related message, complimentary of the initiative (vs. sales/promotions)
SOV Impressions on Digital Hub, Nomination Page & Story Pages: Must be cause-related message, complimentary of the initiative (vs. sales/promotions)
Presenting Sponsor Receives:
- Logo inclusion in all promotional marketing for the Community Gems series, Apr – Nov
- Logo inclusion in Masthead of Community Gems Page, 24 consecutive Sundays
- Strip ad on Community Gems Page, 24 consecutive Sundays (cause-related message)
- Full Page ad in 2024 Culmination Tabloid (Nov 19) + Logo presence on cover
- Logo inclusion on Community Gems Digital Hub Masthead, Jan – Dec 2024
- Half Shade presence on Community Gems Digital Hub, May – Nov (cause-related message)
- SOV impressions on Community Gems Digital Hub, Nominations & Story Pages, May – Nov (cause-related message)
- Logo inclusion on giveaway item mailed to Gems
- Opportunity to provide additional giveaway item(s) for Gems (will need approx. 50 pieces)
- Category Exclusivity – First right of renewal for subsequent year
Promotional Value: Over $150K
Dayton Daily News Promotional PLAN:
Messaging will be a mix of soliciting nominations and driving readership of the stories in print & online.
Presenting Sponsor logo inclusion in all newspaper promotions throughout campaign
- Mini. 132 ads in the Dayton Daily News
Presenting Sponsor logo in all digital impressions on Cox First Media Exclusives
- Min. of 2M display/video impressions across DDN.com, Dayton.com, SNS.com and JN.com
- DDN Subscriber Email Newsletters running May - Oct
- Min. of 6 Halfshades on DDN.com/Dayton.com
Presenting Sponsor logo inclusion in paid advertising to expand reach
Presenting Sponsor handshake in paid social advertising to increase engagement & conversions
Presenting Sponsor logo inclusion and/or mentions in any community partnership placements
In a recent survey, our readership named “stories about positive things happening in our community” as one of the most important reasons why they read & subscribe.
