EDUCATION TODAY
GUIDE TO HIGHER EDUCATION
REACH THOUSANDS IN THE DAYTON, SPRINGFIELD AND NORTHERN CINCINNATI MARKETS
The "Guide to Higher Education” is the place to be to reach thousands of parents, high school students that are thinking of where they want to go to school, as well as non-traditional students leaning toward new careers.
This unique publication provides valuable information from the quality of our excellent colleges and universities, vocational and technical training schools in these geographical areas … and more! Share with them how they can fit right in with your institution!
Publication Date
Sunday, August 4, 2024
Space Deadline
July 16, 2024
Art Deadline
July 24 ,2024
Cox First Media Subscribers
are highly educated and more likely to have a child graduating within the next 12 months.
Now more than ever, higher education institutions need to be more strategic with marketing investments and secure proof of a solid ROI.
State and federal cuts are a major challenge for these institutions. Legislation aimed at limiting how much federal funding institutions may spend on marketing is a challenge.
Source: NCES.ed.gov, n.d. Web. 15 Jun. 2020.
PRINT & DIGITAL
PROMOTIONAL OPPORTUNITIES
Print Ad in our special section
The publication reaches thousands of parents, high school students that are thinking of where they want to go to school, as well as non-traditional students!
AD SIZE (width/depth)
Full Page (10" x 9.75")
Half Page Horizontal (10" x 4.75")
Quarter Page (4.93" x 4.75")
*All ads include full color
Cox First Media Exclusive run of network (RON) banners
Share of Voice exclusive banners adjacent to relevant/education content
Specs: 728x90, 300x250, 728x315, 970x250, 320x50, 320x150 + Click Thru URL
Home Page Half-Shades on DaytonDailyNews.com, Journal-News.com and SpringfieldNewsSun.com
Specs: Individual Sizes: 1600x300, 728x150, 375x100 (.gif, .jpg, .png, .psd)
Value of a New Customer (student) for Colleges, Universities, and Professional Schools in the Dayton-Kettering, OH Market
- One New Customer (student) is worth $82,099
- Ten New Customers (students) is worth $820,990
- 25 New Customers (students) is worth $2,052,475
SOURCE: SalesFuel, 2023. New customer revenue over 10-year period for consumers. Does not reflect business accounts.
PACKAGES
Platinum Plan
- Run of network + bonus rotating sponsored ads adjacent to relevant/education content
- 350,000 impressions on our Cox First Media Exclusive Network of Sites
- Sponsorship of various Education and High School Sports Newsletters*
- 2 Home Page Half-Shades on DaytonDailyNews.com, Journal-News.com and SpringfieldNewsSun.com**
- 1 Full-Page, full-color ad in Special Section (10”x9.75”)
Gold Plan
- Run of network + bonus rotating sponsored ads adjacent to relevant/education content
- 300,000 impressions on our Cox First Media Exclusive Network of Sites
- 1 Home Page Half Shade on date of choice on DaytonDailyNews.com, Journal-News.com or SpringfieldNewsSun.com, pending availability
- 1 Half-Page, full-color ad in Special Section (10”x4.75”)
Silver Plan
- Run of network + bonus rotating sponsored ads adjacent to relevant/education content
- 150,000 impressions on our Cox First Media Exclusive Network of Sites
- 1 Quarter-Page, full-color ad in Special Section (4.93”x4.75”)
A survey found that two-thirds of online students pick colleges with locations within 50 miles of their home.
Source: "Marketing for a Massive Online University." InsideHigherEd.com, 8 Oct. 2019. Web. 15 Jun. 2020.
