GUIDE TO HIGHER EDUCATION
REACH THOUSANDS IN THE DAYTON, SPRINGFIELD AND NORTHERN CINCINNATI MARKETS
The "Guide to Higher Education” is the place to be to reach thousands of parents, high school students that are thinking of where they want to go to school, as well as non-traditional students leaning toward new careers.
This unique publication provides valuable information from the quality of our excellent colleges and universities, vocational and technical training schools in these geographical areas … and more! Share with them how they can fit right in with your institution!
Sunday, August 6, 2023
July 19, 2023
July 27 ,2023
Now more than ever, higher education institutions need to be more strategic with marketing investments and secure proof of a solid ROI.
State and federal cuts are a major challenge for these institutions. Legislation aimed at limiting how much federal funding institutions may spend on marketing is a challenge.
Source: NCES.ed.gov, n.d. Web. 15 Jun. 2020.
Print Ad in our special section
The publication reaches thousands of parents, high school students that are thinking of where they want to go to school, as well as non-traditional students!
AD SIZE (width/depth)
Full Page (10" x 9.75")
Half Page Horizontal (10" x 4.75")
Quarter Page (4.93" x 4.75")
*All ads include full color
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Specs: 728x90, 300x250, 728x315, 970x250, 320x50, 320x150 + Click Thru URL
Home Page Half-Shades on DaytonDailyNews.com, Journal-News.com and SpringfieldNewsSun.com
Specs: Individual Sizes: 1600x300, 728x150, 375x100 (.gif, .jpg, .png, .psd)
Value of a New Customer (student) for Colleges, Universities, and Professional Schools in the Dayton-Kettering, OH Market
SOURCE: SalesFuel, 2023. New customer revenue over 10-year period for consumers. Does not reflect business accounts.
A survey found that two-thirds of online students pick colleges with locations within 50 miles of their home.
Source: "Marketing for a Massive Online University." InsideHigherEd.com, 8 Oct. 2019. Web. 15 Jun. 2020.