A local event marketed as the "Hottest Fest in the Midwest“ featuring spicy food, samples, competitions and rides challenged our team to create a plan that would help organizers attract 2,000 attendees from across the region. In addition to ticket sales, the event sought to increase day-of, on-site vendor sales. 



Social  video creates pre-event "hype" around community gatherings.  Our team crafted engaging and attention grabbing visual creative that peaked interest, which was vital to creating a buzz as this event that was returning to the community after a hiatus due to the pandemic. The video ads were targeted at social users within a 30 mile radius of the event city with interests and behaviors of  Entertainment, Food, Foodie, Fun, Sauce and Parties in their algorithms.